Property video editing checklist.

Import all footage to editing drive — confirm all files transferred

Check all clips play without corruption before starting the edit

Organise clips by room into labelled bins or folders

Exterior, entry, living room, kitchen, bedrooms, bathrooms, outdoor, drone.

Mark best takes for each room — review all before choosing

Remove clips with camera shake, poor exposure, or blocked focus

Check drone clips: stability, horizon level, exposure

Open with a strong exterior shot — the property's best angle

First impression sets the tone for the entire video.

Follow a logical flow through the property

Exterior → entry → living spaces → kitchen → bedrooms → bathrooms → outdoor. Match how a buyer would walk through.

Use 2-4 clips per room — do not linger

One wide, one detail, one move. Three clips per room is enough for most properties.

End on a strong shot — exterior at golden hour or pool/garden

The last frame is what the viewer remembers.

Total duration: 60-90 seconds for standard residential

Under 60 seconds feels thin. Over 2 minutes loses viewers.

Cut on movement or motion where possible

Apply base LUT or log correction to all clips

Match white balance across all interior clips

Match colour temperature between interior and exterior shots

Exterior is usually cooler — warm it slightly to match interiors.

White walls should look white — check with a scope, not just your eye

Lift shadows on dark rooms to show detail without overexposing

Check sky exposure in exterior shots — retain detail, do not blow out

Consistency check: play the full edit and watch for colour jumps between clips

Select licensed music track — confirm licence covers intended use

Artlist, Musicbed, Epidemic Sound all cover commercial use and social media.

Sync music to edit — cut on beat where natural

Music volume: audible but not overpowering

A viewer should be able to hold a conversation while watching — that is the right level.

Fade music in from silence at the start

Fade music out to silence at the end — do not hard cut

Remove all camera audio unless intentionally keeping ambient sound

Check audio on phone speakers — most viewers watch on mobile

Confirm with agent whether branding or titles are required

Property address title card — correct spelling and format

Triple-check the street name and suburb. A wrong address on a live listing is embarrassing for the agent.

Agent logo and contact details — use current branding files

Titles are legible on mobile — check at phone screen size

Remove any placeholder text from templates before export

Watch the full video with titles before exporting

Watch the full edit in real time before exporting

Check the first 5 seconds are strong

Check the last 5 seconds end cleanly

Export main video: H.264 or H.265 MP4, 1080p minimum

Export 4K version if requested

Export 9:16 vertical cut for Instagram Reels / TikTok if included

Name all export files clearly with property address

e.g. 12_Oak_Street_Riverside_Main_Video.mp4

Check exported files play correctly before delivery

Upload to delivery platform and test the download link