How do I find real estate agents to cold email?

Start with agents who are listing properties in your area. Check Rightmove, Zoopla, Zillow, or Domain for local listings. Find the agent's name, look up their agency website, and find a direct email. LinkedIn is also effective for finding agents by location.

What is the best subject line for a cold email to a real estate agent?

Keep it specific and benefit-led. 'Property video for your [suburb] listings' outperforms 'Videography services available'. Reference something specific to their market. Avoid clickbait — agents receive dozens of cold emails and filter aggressively.

How many follow-ups should I send if an agent does not reply?

One follow-up after 5-7 days is standard. A second follow-up 2-3 weeks later is acceptable. After two follow-ups with no response, move on. Agents who will become clients almost always respond to the first or second email.

Should I offer a free first video to get agents?

Offering one free sample video to a high-volume agent is a legitimate strategy if you have no local portfolio. Frame it as a portfolio sample, not desperation. Set a clear limit — one property, your discretion on which property you feature.

What is the best time to email real estate agents?

Tuesday and Wednesday mornings, 8-10am local time, have the highest open rates for professional cold email. Avoid Monday mornings and Friday afternoons. Agents are also active late afternoons as they close out the day's viewings.

Free resource · TrunkTransfer

Agent pitch email templates for real estate videographers.

6 cold outreach templates for pitching real estate agents — first contact, follow-up, open home visit, referral introduction, portfolio sample offer, and seasonal outreach. No signup required.

Templates

Free

No signup

Generic fluff

SubjectProperty video for your [suburb/area] listings

Hi [Agent Name],

I'm [Your Name], a property videographer based in [your location]. I help agents in [area] get more listing enquiries with professional property video.

I've been following your listings on [portal] — you have some great properties. I'd love to show you what a well-produced video can do for them.

Here's what I offer:
- [e.g. 60-90 second property video] delivered next day
- [Price] per property
- [Key differentiator: aerial, same-day turnaround, etc.]

Portfolio: [link]

If you have a listing coming up, I'd be happy to answer any questions by email or jump on a quick call.

[Your Name]
[Phone] | [Website]

Tip: Short, specific, benefit-led. Mention their actual listings to show basic research. Do not attach a PDF on a first email — it triggers spam filters.

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Hi [Agent Name], I'm [Your Name], a property videographer based in [your location]. I help agents in [area] get more listing enquiries with professional property video. I've been following your listings on [portal] — you have some great properties. I'd love to show you what a well-produced video can do for them. Here's what I offer: - [e.g. 60-90 second property video] delivered next day - [Price] per property - [Key differentiator: aerial, same-day turnaround, etc.] Portfolio: [link] If you have a listing coming up, I'd be happy to answer any questions by email or jump on a quick call. [Your Name] [Phone] | [Website]