The best white label file transfer tool depends entirely on which of two very different things you mean by "white label." If you're a business that wants your own client deliveries to carry your brand, files.yourbrand.com with your logo, TrunkTransfer ($9/mo) is the lowest-priced option with a true custom domain on its entry tier. If you're an MSP wanting to resell file storage to many client organizations under your brand, you need a multi-tenant platform like FileCloud or RushFiles, which is a different product at enterprise pricing. Most people searching "white label file transfer" want the first. The search results are dominated by the second. This guide separates them clearly so you pick from the right category.
First: The Two Meanings of "White Label File Transfer"
The single most useful thing to understand before comparing any tools is that this term describes two different products. Picking from the wrong category leads to either overpaying by 10x or buying something that can't do what you need.
Reseller white label (for MSPs and resellers). A managed service provider wants to resell file sharing under their own brand to many end-client organizations. The platform is multi-tenant: the MSP onboards dozens of client companies, each getting its own branded portal, with central billing and policy management. This is infrastructure you sell as a product. Tools: FileCloud, RushFiles, CentreStack. Pricing: custom, typically hundreds to thousands per month.
Delivery-branded white label (for agencies, freelancers, and businesses). One business wants its own file deliveries to carry its brand (branded file transfer) . The link reads files.yourbrand.com, the download page shows your logo, the vendor is invisible. There's no reselling: you're one brand using a tool that disappears into the background. Tools: TrunkTransfer, BulkShare, Filecamp. Pricing: transparent, flat, typically $9 to $50 per month.
Which one are you? Ask how your clients pay you. If clients pay you for file sharing as a service, you need reseller white label. If clients pay you for design, video, consulting, or any other work, and file delivery is just how you hand it over, you need delivery-branded white label. Most search traffic for this term is the second group.
The rest of this guide covers both, delivery-branded first (since that's what most readers need), then reseller.
Full Comparison at a Glance
| Tool | Category | Custom domain | Entry price |
|---|---|---|---|
| TrunkTransfer | Delivery-branded | Included on entry tier | $9/mo |
| BulkShare | Delivery-branded | Pro tier | $29/mo |
| Filecamp | Delivery-branded (DAM) | Higher tiers | $29/mo |
| FileCloud | MSP reseller | MSP edition | Custom (~$1,000+/mo) |
| RushFiles | MSP reseller | Multi-tenant native | Custom (enterprise) |
| CentreStack | MSP reseller | Per-tenant subdomains | Custom (enterprise) |
The gap between the two categories is roughly 10x on price and 5x on setup complexity, which is the whole reason to identify your category before comparing tools. Full reviews of each are below.
Delivery-Branded White Label Tools
These tools brand your own client deliveries. The deciding factors are whether a true custom domain (files.yourbrand.com, not a vendor subdomain) is available on the entry tier, and what that tier costs.
1. TrunkTransfer
Best for businesses that want branded client delivery at the lowest entry price
TrunkTransfer does delivery-branded white label as its only job. A true custom domain is included on the Starter plan at $9/mo, the lowest entry price for a genuine custom domain in this category. Every delivery goes out on files.yourbrand.com, the download page carries your logo and colors, and with the custom email domain, notifications come from your address too, so the vendor is invisible end to end.
Pros:
- True custom domain on the $9/mo entry tier, the lowest in the category
- Client portals, file approval, and download notifications included
- Custom email domain, so even notification emails come from your address
- No client signup, and a branded upload page for receiving files too
- 7-day trial
Cons:
- Not multi-tenant: it's single-brand by design, not an MSP reseller platform
- Built for client delivery, not general storage or team collaboration
- No permanent free tier (7-day trial instead)
Entry price: $9/mo (Starter, custom domain included)
Best for: agencies, freelancers, studios, and businesses that want every client deliverable on their own domain without reselling file sharing.
2. BulkShare
Delivery-branded with a free starter tier
BulkShare is a close category competitor, built around the same "your domain, not WeTransfer's" premise. A true custom domain is included on its Pro plan at $29/mo, which covers up to 5 seats flat. It offers a free Starter tier (1GB, no credit card) for testing, though custom-domain delivery requires the paid Pro plan.
Pros:
- Free Starter tier to test the workflow without a credit card
- Custom domain on Pro, with 5 seats included flat
- Per-link password and expiry on Pro
- Built specifically for agency-to-client delivery
Cons:
- Custom domain entry price ($29/mo) is higher than TrunkTransfer's ($9/mo)
- Single-workspace, not a reseller platform
- Newer brand
Entry price for custom domain: $29/mo (Pro)
Best for: agencies that want a free tier to test first and don't mind a higher price for custom-domain delivery.
3. Filecamp
Delivery-branded with digital asset management
Filecamp is a brand-asset-management tool with white-label client portals, aimed at agencies managing persistent asset libraries clients browse and download from, rather than one-off transfers. White-label branding is included, and all paid plans allow unlimited users. Pricing starts at $29/mo (Starter), with custom domain on higher tiers.
Pros:
- White-label branding included on paid plans
- Unlimited users on all tiers, rare in the category
- Version control, approvals, and metadata for asset libraries
- Built for creative agencies
Cons:
- DAM features are overkill if you only need one-off delivery
- Higher entry price, and custom domain isn't on the cheapest tier
- Persistent-library focus, less suited to ad-hoc sends
Entry price: $29/mo (Starter); custom domain on higher tiers
Best for: agencies managing an ongoing brand asset library clients access repeatedly, not just one-off deliveries.
Reseller White Label Tools (for MSPs)
If you're reselling file sharing to many client organizations, you need a multi-tenant platform. These are enterprise products at enterprise prices, and they're the wrong fit for single-brand delivery, just as the delivery-branded tools above are the wrong fit for reselling.
4. FileCloud
Best-known MSP white-label platform
FileCloud is an enterprise file-sharing platform with true multi-tenancy, full white-label across web, mobile, and email, and enterprise compliance (HIPAA, ITAR, FINRA). It offers self-hosted deployment for data-sovereignty needs. Pricing is custom enterprise, typically $1,000+/mo for the MSP edition.
Best for: MSPs and ISVs reselling secure file sharing to enterprise clients across many tenants.
5. RushFiles
European MSP-focused, multi-tenant native
RushFiles is purpose-built for the MSP channel, with multi-tenant architecture, European data residency, GDPR-first design, and strong per-tenant management tooling. Pricing is custom, MSP-specific licensing.
Best for: European MSPs and IT service providers serving GDPR-heavy markets.
6. CentreStack
MSP platform focused on file-server migration
CentreStack specializes in migrating clients from on-premises Windows file servers to cloud sharing, with multi-tenant per-tenant subdomains and custom SSL per tenant. Pricing is custom MSP licensing.
Best for: MSPs onboarding small-business clients away from Windows file servers.
Which One Should You Pick?
- You want your own client deliveries branded, at the lowest price: TrunkTransfer, $9/mo with custom domain included.
- You manage an ongoing brand asset library clients browse: Filecamp.
- You're an MSP reselling storage to enterprise clients: FileCloud.
- You're a European MSP in a GDPR-heavy market: RushFiles.
- You're an MSP migrating clients off Windows file servers: CentreStack.
- You're not sure: if you can describe your need as "I want my deliveries to look like my brand," you're delivery-branded, start with TrunkTransfer. If it's "I want to resell file sharing to my clients as a service," you're MSP.
Frequently Asked Questions
What is white label file transfer?
White label file transfer means sending files with the vendor invisible, so the client sees only your brand: your domain on the link, your logo on the page, your name on the emails. The term covers two products: reseller platforms for MSPs selling storage to many clients, and delivery-branded tools for one business branding its own deliveries.
What's the difference between reseller and delivery-branded white label?
Reseller white label is for MSPs reselling file sharing as a service to many end-client organizations, and requires multi-tenancy. Delivery-branded white label is for a single business wanting its own file deliveries to carry its brand. Different pricing (hundreds vs tens per month), different complexity, different users.
Which white label file transfer tool is cheapest?
In the delivery-branded category, TrunkTransfer is the lowest entry price with a true custom domain at $9/mo, below BulkShare's $29/mo Pro and Filecamp's tiers. Reseller MSP platforms (FileCloud, RushFiles, CentreStack) are custom enterprise pricing, typically hundreds to thousands per month.
Is there a free white label file transfer tool?
No tool offers true white label (custom domain) for free, because the feature requires per-customer DNS and certificate infrastructure. Some delivery-branded tools have free tiers for testing (BulkShare's Starter), but custom-domain delivery requires a paid plan. TrunkTransfer starts at $9/mo with a 7-day trial.
Can I white label WeTransfer, Dropbox, or Google Drive?
No. None of them offer a true custom domain on any plan. Dropbox and WeTransfer let you add a logo to a page that still lives on their domain, which is logo branding, not white label. For a true white-label result, you need a purpose-built tool. See why your file transfer shows WeTransfer branding.
Do my clients need an account on a white label file transfer tool?
On delivery-branded tools like TrunkTransfer and BulkShare, no, clients download via a link with no account. On MSP reseller platforms, client organizations typically have their own accounts within the multi-tenant structure. Match this to your workflow: external one-off clients suit link-based tools; persistent client orgs suit multi-tenant platforms.
Will clients know which tool is under the hood?
If configured properly, no. The link is on your domain, the page is your branding, and the emails come from your domain. A technical client could inspect DNS records and infer the vendor, but the visible experience reads entirely as your own. TrunkTransfer's custom email domain closes the last gap by sending notifications from your address too.
The Bottom Line
"White label file transfer" is really two markets wearing one name. Most people searching it are a single business wanting branded client deliveries, not an MSP building a reseller product, but the search results lean the other way, which is why the term causes so much confusion.
Once you know your category, the choice is simple. For delivery-branded white label, the deciding factor is a true custom domain on the entry tier, and TrunkTransfer offers it at the lowest price in the category: $9/mo. For MSP reselling, pay for an enterprise multi-tenant platform, because the delivery-branded tools genuinely can't do that job.
